Search Engine Marketing Services

Get Discovered Where It Matters Most

In a world where every click can be the start of a customer journey, Search Engine Marketing (SEM) is essential to putting your business front and centre. At Lucid Media Marketing, we create and manage bespoke SEM strategies that deliver measurable results—helping you reach motivated buyers, generate high-quality leads, and achieve consistent growth.

An SEM Primer

Search Engine Marketing is a powerful digital advertising approach that drives targeted traffic to your website via paid search campaigns on platforms like Google Ads. Unlike organic search engine optimisation (SEO), SEM delivers instant visibility for your chosen keywords, putting your brand at the top of search results when users are actively searching for your products or services.

How Our SEM Services
Benefit Your Business

Immediate Visibility

Appear above competitors on search results pages from day one.



Pinpoint Targeting

Reach potential customers based on location, interests, search intent, device, and more.



Flexible Budgets

Spend efficiently with campaigns that can be scaled up or down as your needs change.



Enhanced Brand Authorit

Establish your business as a market leader with a strong presence on high-intent searches.


Trackable ROI

Every dollar spent is accounted for, with access to clear data on impressions, clicks, conversions, revenue, and so much more.

Everything You Need and More

Keyword Research & Strategy

We start with in-depth research to identify the search terms your ideal customers are using. Our strategy ensures your ads reach users who are most likely to convert—eliminating wasted spend and maximising your returns.

Ad Copywriting & Creative

Our team crafts compelling, high-performing ad copy tailored to your objectives and brand voice. Strong headlines and persuasive calls to action drive more clicks and higher conversion rates.

Campaign Setup & Management

Whether you’re starting from scratch or looking to optimise existing campaigns, we handle everything. We structure your account, build out ad groups, configure bidding strategies, extensions, and negative keywords for optimal performance.

Landing Page Optimisation

We ensure your ads lead to relevant, conversion-focused landing pages that match user intent. Well-designed landing experiences boost Quality Score, reduce costs, and increase leads or sales.

A/B Testing & Continuous Optimisation

We regularly test ad variations, landing pages, and targeting options to identify what works best. Our continuous improvement process means your campaigns always improve over time.

Remarketing Campaigns

Bring back visitors who didn’t convert the first time. Our remarketing strategies keep your brand top-of-mind, increasing the likelihood of consistent repeat visits and conversions.

Detailed Reporting & Analytics

With clear, custom reports, you’ll see exactly how your campaigns perform—highlighting top keywords, conversions, cost per action, and growth opportunities. We translate complex data into actionable insights you can trust.

Our Search Engine Marketing Process

Discovery Meeting

We get to know your business, industry, and goals to tailor a campaign that fits your unique operational needs.

Research & Planning

Our specialists dig deep into keyword trends, competitive landscape, and audience insights to inform your SEM roadmap.

Campaign Launch

We build your ads, launch your campaigns, and ensure proper tracking is in place for all key performance indicators.

Active Management

We monitor results daily, adjusting bids, budgets, and targeting to get you the best possible returns as market conditions evolve.

Transparent Reporting

Your dedicated account manager shares regular reports and is always available for updates, strategy reviews, or new opportunities you wish to explore.

Why Should Lucid Media Marketing be Your SEM Partner?

  • Certified Experts: Our team stays current with the latest platform updates and best practices.

  • Proactive Support: We’re always monitoring your campaigns and looking for ways to maximise your budget.

  • Bespoke Service: No two businesses are alike—your strategy is built around your objectives and industry.

  • Full-Funnel Focus: We align SEM closely with your broader marketing mix and sales goals, ensuring every click has the best chance of becoming a customer.

Satisfying
Marketing
Services

Ready to Outrank the Competition?

Take control of your digital destiny. If you want to compete for top positions, drive qualified traffic, and enjoy measurable business growth, our Search Engine Marketing services are the answer.

Book a free SEM consultation today to find out how Lucid Media Marketing can help you drive more leads, more sales, and sustained online success from search.

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